In the summer 1975, a young family moved to Davis from Southern California, to open a small bicycle store at 703 2nd Street. In the 1980's, the store became one of the earliest dealers for Giant Bicycles, as they were just getting a start in the US bike market. The store continued to grow and eventually expanded to the storefront's on either side of the original location. In the mid 90's, Freewheeler partnered with Trek Bicycles, out of Madison, WI. Today, three generations of the family can be found in the shop every day of the week.