To better embrace our three locations, to better serve our customers and to be better positioned for growth, we’re proud to announce our new name and identity. Our new name, West Michigan Bike and Fitness, is bold and it better represents who we are and where we’re going. Our new logo is fresh, conveying motion and referencing our strongly-connected family and business.
Thanks for being a part of our family. Thanks for supporting our business for the past 75 years.
Due to dealer agreements, Trek bikes are not allowed to be shipped, they can only be picked up in store.