BikeExchange will be added to the jersey of Mitchelton-SCOTT from Le Tour de France and La Course by Le Tour and for the remainder of the season.
BikeExchange has been a partner of GreenEDGE Cycling since 2015, including as a naming rights partner of the organisation’s Chinese Continental Team.
In more recent months, the online marketplace was a major activation during the COVID-19 lockdown period with the ‘BikeExchange – Where the World Ride Series’, one of the first coordinated WorldTour team programs on Zwift.
The BikeExchange logo will appear on the front chest and mid-back, below the Mitchelton-SCOTT logos, as well as on the shoulders and rear middle pocket.
Mark Watkin – Global CEO, BikeExchange: "BikeExchange has enjoyed a long partnership with GreenEDGE and the Mitchelton-SCOTT team over their journey. We are excited to step up our activity and presence with the team in this new chapter, coming back onto the team kit."
“We're looking forward to seeing the team succeed in this more challenging current environment and beyond."
Darach McQuaid – Chairman, GreenEDGE Cycling: “We are proud to once again announce BikeExchange as major partner heading into the Tour de France. BikeExchange has been an official partner of our team since 2015 and stepped up again earlier this year with the ‘BikeExchange - Where the World Rides Series’ which kept our fans engaged and our riders busy during the lockdown.
“We look forward to competing at the highest level and bringing the BikeExchange online marketplace experience to millions of cycling fans throughout the rest of the season.”
Keep up-to-date with all the happenings of this year's Tour de France right here at BikeExchange.