GreenEDGE Cycling is to be known as Team BikeExchange from January 1st, as BikeExchange, the online marketplace, steps up as naming rights sponsor.
BikeExchange has been a partner of GreenEDGE Cycling since 2015 and was previously a naming rights partner of the organization’s Chinese Continental Team.
The season will mark GreenEDGE Cycling’s 10th year in the WorldTour peloton with the Australian outfit celebrating the milestone with a refreshing new look, new bike, and new goals.
Darach McQuaid - Chairman GreenEDGE Cycling:
“With a challenging year behind us, GreenEDGE Cycling is pleased to announce our new Team BikeExchange identity and brand for the season. GreenEDGE Cycling has enjoyed tremendous success at the highest level of cycling over the last decade. With BikeExchange as our new naming partner sponsor, we head into our tenth season full of ambition and hungry for more success.
Our naming partner BikeExchange is known as “Where the world buys, sells, learns and rides”. BikeExchange is a global cycling dedicated marketplace and e-commerce company, who are in a very exciting growth period. After a difficult year for our team and the sport of cycling in general, it’s a very exciting time for our team to link with BikeExchange.
Our Team BikeExchange Men's and Women's teams are committed to perform and innovate on all levels in order to win in and beyond. The Team aims to deliver strong race results to support our commercial partners in key markets around the world. Alongside continued support from Jayco and Let’s Go, our founder Gerry Ryan continues to see the value this team delivers to his companies and we remain engaged with global brands to explore new partnerships.
With 2020 over, the sport of professional cycling is enjoying a surge of interest worldwide and finding its place in the post-Covid world. Our partners are able to see the solid benefits of being associated with Team BikeExchange from the hard data that smart companies now require in order to decide which sport, or team, to sponsor, and those indicators are now very much in our favor.”
Mark Watkin - Global CEO BikeExchange:
"BikeExchange has always been proud of the long partnership with GreenEDGE over the journey of the team. Team BikeExchange is an exciting development and step up in our ongoing activity. The Team Bike Exchange partnership sits well with our global footprint across 8 countries and 4 regions EU, ANZ, US & LATAM. The team tackled the challenging environment and the changed calendar of racing in with some stand out results across both the mens and women's teams. We are looking forward to supporting and seeing Team Bike Exchange succeed this year."
Keep across all the latest race results, news and offers from the team via our dedicated Team BikeExchange Hub.