Your brand. Your store.

Introducing:   BikeExchange Brandstore

Our customized solution for the modern distribution of your products. The innovative B2C Shop-in-Shop solution is the right support for your sales strategy. Reach an active search audience and sell your products the way you want them.

Choose the right
sales channel for your brand

With BikeExchange | Brandstore you get to decide.

Sell ​​your products either directly online through your store, integrate your dealer network or use BikeExchange as an official reseller. In addition to our other e-commerce features Click & Collect and Down Payment, products can also be requested for offline purchase only.


More clicks and sales for your products and merchants.


Sell ​​without conflicts, together with your dealer network.

Your Brandstore.
Your products. Your rules.

You take full control over the design of your brand store and your products - from the price over the product texts to the pictures and the availability at individual locations.

Product Display

Present your products the way you want them.

Automated Ads

Integration of your stocks, as well as your dealer network.

The advantages of BikeExchange | Brandstore

Take full control

Your brand, your store: Sell directly to B2C, through your dealer network or via BikeExchange as a reseller, and control prices, product design and shop profile.

Reach the right audience

We know what our users are looking for. Get more than 3 million active users and bike enthusiasts a month worldwide.

A platform for all your products

Your brand store will be part of the world's largest bicycle marketplace. Advertise your entire range including discontinued goods, B-goods, individual items and more.

Automatic adjustment of stocks

By integrating your stocks and merchandise management systems of your dealers your products are always up to date and sales channel conflicts are minimized.

Satisfactory customer experience

On BikeExchange, it's easy for your audience to find, compare and order your products directly or inquire with the merchant.

Detailed user data and market analyzes

BikeExchange collects valuable data and statistics on all key metrics. So you get insights into your target group and current trends.

BikeExchange | Brandstore in 4 easy steps


Step 1

After the integration of your POS system you can load your current product assortment as well as remainders and B-commodity in your Brandstore, including your marketing texts and pictures. BikeExchange supports you in connecting and developing design tasks.


Step 2

Integrate and sync your pricing and availability information via API with our system to keep your inventory up to date.


Step 3

Choose your sales channel: B2C direct sales through your store, Omni-Channel through your dealer network or BE direct sales where BikeExchange acts as a reseller. Decide if your products are only available on request, via Click & Collect or even a down payment is possible.


Step 4

Create together with BikeExchange targeted marketing assets for your brand store. This will help you build a consistent user experience to increase your conversion.

Your brand portfolio on BikeExchange

See how customers and users can find your products

Here are some of our current Brandstore customers

Rocky Mountain








This is how it works  BikeExchange Brandstore

Contact us

Brands we work with

Don't just take our word for it.

See what our customers have to say

„ We worked with BikeExchange for the first time on an Xmas consumer campaign. I was very impressed by how professional the advice and support was provided by Bikeexchange. The joint Xmas project was a complete success for our brand. With Bikeexchange we are sure to launch further cooperations. “

Mario Kuban

Head of Marketing & HR

Storck Bicycle GmbH

„ We knew that our business needed greater visibility and engagement here in the US and we chose BikeExchange early on. The experience has been consistently easy for us to use and manage our brand equity online and gain greater visibility with an engaged audience. We find great value in their efforts to customize campaigns and really enjoy working with the entire team at BikeExchange. “

Greg Heck

Marketing & PR Manager


„ As a specialized platform, Bikeexchange offers us a great reach to showcase our products. The cooperation is professional and uncomplicated. Thanks to the creative and competent team, we were able to jointly plan and implement individually designed campaigns. “

Franziska Wahl


ORTLIEB Sportartikel GmbH

„ Working with the Bike Exchange has been a great experience. The team has demonstrated a true commitment to our brand’s success by providing an integrated plan that aligned well with our business objectives, strong creative and insightful recommendations for campaign optimization. And, best of all, the team members are an absolute pleasure to work with! “

Jenni Cathcart

Marketing lead

GM eBike

„ BikeExchange helps us to sell bikes. It is that simple. With our brands we can target enquiries to specific bikes or ranges on BikeExchange. If our stores are on the site then we can better convert the enquiries to sales. They make participating in a bike specific marketplace easy and effective. “

Sales Director


„ The team at BikeExchange made this easy for us to gain the maximum value for our marketing spend. We just had to agree on a budget and they executed perfectly. “

Naomi Mills

Country Manager


„ We got to know BikeExchange as a professional partner for marketing and omnichannel topics and were very happy with the first very positive results! “

Mathias Jooss

Brand Manager MAVIC DACH

Amer Sports Deutschland GmbH

„ BikeExchange has greatly helped us to expose our brands, and to increase our sales through the internet. Besides, it is a website specialized in cycling, that has given us greater visibility among relevant users, and so far excellent results. “

Andrés Duque

Commercial Director


„ We have managed to expand our distribution channels, reaching new audiences through BikeExchange platform, in places where we had no presence before, to meet the needs of cyclists who did not know about our brand. “

Natalia Vásquez

Coordinator of Marketing and Digital Transformation

Specialized Colombia

„ Our business relies exclusively on our IBD relationships and we needed a solid online service to support their business every day. By signing up with BikeExchange we consistently drive leads with our online presence on BikeExchange throughout our IBD network. The leads and sales we drive go directly through to these IBD partners. These qualified leads from BikeExchange also ensure that a customer buys a KHS bike when they walk through the door of my retail partners. Every IBD supported brand should use BikeExchange as a proven tool to drive leads and deliver support to their IBD network. “

Wayne D. Grey

Vice President


„ At first we had reservations about using BikeExchange as we had used other platforms with very little success. The BikeExchange team made it very easy to manage the product integration and ultimately the entire selling experience. We continue to be thrilled with the results we're getting . At first our sales were driven organically without banners and this demonstrated that the audience is clearly searching for great products. BikeExchange is an efficient and technologically superior platform that drives tremendous success for our sales campaigns. We can't recommend BikeExchange more for brands that need to drive sales and engage with an audience in the research and purchase funnel. “

Joe Berlyoung

North American Territory Manager

Colnago USA