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Our Mission

At BikeExchange, we pride ourselves as being the one stop destination to buy, sell, and find everything bike. We aim to bring the bike shop to you, so you can shop around the corner, around the clock, to find your perfect ride.

Where it all began

In 2007, two childhood friends - Sam Salter and Jason Wyatt - set out on a mission to create an online hub for all thing bikes. They travelled and trekked everywhere in their home country Australia only to realize there are millions of buyers and sellers around the world who look to the internet before making any purchasing decisions.

Fast forward nearly twelve years later, Salter and Wyatt have expanded the company and are international with over 100 employees across ten countries.


Steve Hellin

Head of BikeExchange North America

Steve joined BikeExchange in March of 2020. Prior to BikeExchange, Steve held various leadership positions in the software and e-commerce industries at companies including IBM and ChannelAdvisor. Steve currently leads all sales and operations for the US and Canada.

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Meet the Team

Matthew Smith

Commercial Director

JP Lamunyon

Sales Team Leader

Paul Strube

E-Commerce & Data Manager

Trevor Spangler

Customer Success Specialist

Jairus Garcia

Customer Success Specialist

BikeExchange in the Industry


Since 2011, BikeExchange has been a long-time partner and supporter of the professional cycling team, Mitchelton-Scott. During June 2016, we even stepped up as new naming sponsor - Orica-BikeExchange. In 2018, we re-partnered with GreenEDGE Cycling’s UCI Continental team, which debuted under a new look and name, Mitchelton-BikeExchange.


In September 2018, BikeExchange officially launched their newest addition to the platform: BikeExchange Webstore! An easy-to-use online solution for bike shop owners, they have the ability to showcase their products on their floor, reach their local community, all while not breaking the bank. Learn more about BikeExchange Webstore here.


In November 2018, BikeExchange launched its first-ever global brand campaign, “Where the world rides.” The campaign started with a new brand movie and is currently running in all 10 BikeExchange countries. You can view the video in four different languages (English, German, Dutch, and Spanish). Enjoy!

Want to know more?

+1 (949) 344 2616

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Lake Forest, CA 92630