Where The World Rides

BikeExchange was founded in 2007 by childhood friends Sam Salter and Jason Wyatt who set out on the mission of creating an online destination for all things bicycles. Plenty has happened in the past 13 + years, and that small idea has grown into an international company with over 40 employees across 8 countries.

In 2019 we launched a global brand campaign "Where The World Rides" across our 8 markets in 5 different languages. You can watch our hero film here ▶

BikeExchange Supports The Cycling Community

BikeExchange is the proud title sponsor of Pro racing team "Team BikeExchange," announced in January 2021. In 2020 BikeExchange returned to the pro-team as a naming sponsor on Mitchelton-Scott BikeExchange mens and womens team. Previously BikeExchange were naming sponsor of the Orica BikeExchange team.

BikeExchange have been long-time sponsors and supporters of the Santos Tour Down Under. On a more local level we get behind grassroots events and groups so that we can invest back into cycling and riding.

BikeExchange understands all the benefits of cycling and we want to see everyone riding whether it be as a family, commuting, enjoying a ride with friends or competing in one of the many races out there.