BESV was founded on certain enduring principles.
Beautiful - We are driven to create products that capture people’s imagination, so our products must be as Beautiful as they are functional.
Eco-friendly - We choose to make products that are Eco-friendly, so our products must contribute to an improving environment.
Smarter - We are committed to applying advances in technology to make products that are Smarter, so our products must be intelligent enough to respond intuitively to different users and changing conditions.
Vision - Together, these three principles form a Vision for everything we do. Together, they create our name—BESV. And together, these principles have guided the development of our BESV pedal-assisted electric bicycles.