Look Cycling products

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Look Bikes and Cycling Products

Originally established as a company to manufacture ski bindings, Look discovered a potential opportunity to design and create a clipless pedal for cyclists. It was risky to move away from the standard toe-clip pedal popular at that time, but in 1984, Look successfully manufactured the world’s first spring-loaded clipless pedal.

Not surprisingly, after their immediate success with Bernard Hinault winning the 1985 Tour de France using their pedal, this new product set a new benchmark for pedals, and by 2000, the clipless pedal was in widespread use, not only on road bikes, but track and mountain bikes.

Although Look’s reputation was built on the modernization and engineering of the clipless pedal, they’ve continued to innovate for the road, creating their first handmade carbon road frame. The KG 86 was not only significant as Look’s first frame, but went on to win the 1986 Tour de France with rider Greg LeMond and solidifying Look as a pioneer for cycling products.

Technology & Innovation

Since inception, Look has constantly pushed the boundaries in the manufacturing of their carbon pedals and frames, most recently, with the creation of the Keo Blade Pedal. With the Keo Blade Look has modernized the standard pedal by replacing the original spring with a carbon plate, increasing aerodynamics and widening pedaling surface.

Arguably their most creative product to date is their latest frame, the 795 Aerolight. 10 years of research and development resulted in Look’s most aerodynamic bike frame yet, as well as being extremely lightweight; this full carbon frame can be seen ridden by the best cyclists in the world.

Range of Look Bikes and Pedals

Since the overwhelming success of the clipless pedal, Look’s reputation for high quality cycling products has grown stronger than ever. Look’s product line has expanded, targeted towards the high performance cyclist.

Beginning with cycling pedals, Look is now providing many models of road bikes, and triathlon & time trial specific bikes.

Look also offers a collection of cycling jackets, bib shorts, and jerseys.

Once you have found the product you’re looking for using our sophisticated search engine, you can choose to ‘Click & Collect’ the bike in store, or ‘Buy Online’ and have your new bike delivered directly to your door.

Sponsorship of Cycling Teams & Events

Look has played an important role in many victories in the world of cycling. Currently Look has partnerships with teams and athletes of the highest level across triathlon, track cycling, mountain biking and of course road cycling, where they sponsor Tinkoff Pro Team and numerous others.