Focus Bikes was founded in 1992 by a world famous cyclocross athlete, Mike Kluge. The aim of the brand was to bring German engineering and technical innovation to the world of cycling. The whole focal point was on performance and was initially aimed at making cyclocross machines that were as fast as possible.
For its first 10 years of existence, Focus Bikes concentrated on the off-road styles of bike, specifically cyclocross bikes and mountain bikes. It got involved in road bikes in 2003. Triathlon and TT bikes followed in 2008.
The range continues to expand and is now as diverse as any other major bike manufacturer. The company continues to innovate too and has picked up several design awards for its efforts. It also continues its involvement in the sport of cycling.
Despite it being a relatively new brand in the world of cycling, the German brand took off, and it now has a worldwide customer base. That target on quality manufacturing and technology appeals to both casual riders and professional athletes. It is also a brand that has been highly visible in a number of cycling sports, which helps raise its profile.
The Focus Bikes range includes options for serious riders and professional sportsmen and women through to leisure and commuter bikes. All have one thing in common however: top quality manufacturing standards. Focus Bikes is a brand that does not diminish the German reputation for exceptional engineering and manufacturing.
Mountain bikes and cyclocross bikes are the core part of the range, which is not surprising given the heritage of the brand. The cyclocross bikes in particular are a favorite among enthusiasts of the sport. They are tailored for cyclocross riding (and sometimes shoulder carrying) in every way possible, with good amounts of ground clearance and robust but light construction.
The mountain bikes in the range offer similar features and are designed for the various styles of mountain bike riding.
The brand also offers models that fall outside the various cycling sports. This includes urban and commuter bikes designed for everyday riding and a cycling way of life. It also makes an electric bike range.
Focus Bikes has been involved in sports sponsorships for decades, particularly in mountain bike and cyclocross disciplines. The current teams it sponsors are the cross country Focus XC Team, the mountain bike Focus Trail Team, and the newer Focus CX Team.