We planted the seeds of SG’s culture, literally, in the dirt: single track , roads less traveled, grit in the teeth. Est. in 1994, we introduced Boulder to Yeti, Santa Cruz, Pivot, and Juliana, our core mountain bike brands. OPEN, BMC, Parlee, and Pinarello complete our collection of hand-selected bikes. We maintain the highest level of service integrity. Our team is passion about riding, about helping each client find adventure, and about the legacy of the local bike shop.